With a small team, I had the chance to rebrand a local charter airline service. We worked from the ground up, addressing brand identity and a website. As the lead designer, my job was to bring our ideas to life.

Company

Southen Sky Aviation

Services

Website Design, Branding

The Breakdown

Be Limitless

Themes: Inspiring, encouraging, mindful and optimistic, everything is possible.

Consumer: “Do and be anything”, “Have it all”, “No restrictions”

Build brand around: “There are no boundaries”, “Inspiring greatness”, “A company that embodies a spirit of achievement”, “Go further”, “Rooted in the power to do and be more”, “Open”, “Bound by nothing”, “You have permission to excel”, “A philosophy of pursuing greatness in everything we do.”

Mission Statement

We were not created to settle. Nor to accept half-measures. And we will never be called to arrive at the conclusion That good is good enough. Instead, we are designed to give our very best in all that we do. It is with this in mind that we've created a company that Only knows the meaning of excellence. A company committed to the belief that in the smallest details Is where we make the biggest difference. Because meeting expectations isn't the same as exceeding them. Whether in the air, on the ground or in our guests' hearts and minds. Offering those we serve with the service, safety and professionalism They won't ﬁnd anywhere else, Doing things half-way will never be our way. After all, a ﬂight worth doing is worth doing well.